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Flexible Unsubscribes: Offering Both List-Specific and Total Opt-Out Options#2235

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Update the platforms unsubscribing policy and thus the preferences for the subscribers.

Provide subscribers with the choice to manage their subscription preferences by offering different options in the email newsletter footer.

This includes the ability to unsubscribe from specific lists via the unsubscribe link, or opt for a total opt-out if desired.

Presently, the unsubscribe link leads to a complete removal from all lists, which may not be clear or preferable for the subscriber.

Moreover, the current system, where the unsubscribe link leads to a complete removal from all lists, might not be advantageous for the sender either. It’s possible that an unwanted communication from one list doesn’t necessarily reflect the subscriber’s desire to opt out from all correspondences.

18 days ago